About
What is Coffee News?
Coffee News is a weekly, one page publication delivered to restaurants, coffee shops, hotels, salons,
medical offices or anywhere people are waiting for a few minutes. Coffee News has the week's funniest
and most unusual news stories, jokes, trivia, amazing facts, and local events happening in your
community.
Over 500 editions of Coffee News are printed every week all across the United States and in 50 other
countries!
Why Advertise With Your Local Coffee News?
- Ads are inexpensive so the small business person can easily afford to advertise regularly.
- All ads are exclusive, which means no other company in their category can advertise in the same paper, at the same time. ADVERTISERS CAN KEEP THEIR COMPETITION OUT!
- Ads are working three meals per day - seven days per week. Consistency brings results!
- Coffee News provides for the repetition of your ad that is needed to establish buyer patterns. Thomas Smith, a London economist, wrote Hints to Intending Advertisers in 1885. No doubt, these words of wisdom still ring true, especially with the amount of advertising that we are presented with every day.
* The first time a man looks at an advertisement, he does not see it.* The second time, he does not notice it.* The third time, he is conscious of its existence.* The fourth time, he faintly remembers having seen it before.* The fifth time, he reads it.* The sixth time, he turns up his nose at it.* The seventh time, he reads it through and says, 'Oh bother.'* The eighth time, he says, 'Here's that confounded thing again.'* The ninth time, he wonders if it amounts to anything.* The tenth time, he thinks he will ask his neighbor if he has tried it.* The eleventh time, he wonders how the advertiser makes it pay.* The twelfth time, he thinks perhaps it may be worth something.* The thirteenth time, he thinks it must be a good thing.* The fourteenth time, he remembers that he has wanted such a thing for a long time.* The fifteenth time, he thinks he will buy it some day.- Coffee News attracts loyal customers rather than aiming at bargain hunters.
- The ads are rotated every week so each advertiser gets equal exposure and the reader's eye does not become accustomed to seeing an ad in the same location, thereby overlooking it.
- Coffee News has long been recognized as an important tool to prop up more expensive means of advertising. For example, businesses often pay thousands of dollars for a phone book ad. Unfortunately, when the potential client looks up their business category, they are listed right alongside their competitors. Their is nothing to set them apart from their competition and often the busineses that are listed first, get the calls. However, by running an ad in Coffee News you can inexpensively brand your name in the readers mind. The next time that reader visits the phone book, your business will no doubt pop right off the page, because they have already become familiar with you through your Coffee News ad.
- All ads are 3" x 2" so no advertiser can overpower another by buying a larger ad.
- It takes the average reader eight to ten minutes to read Coffee News as compared to thirty minutes to read a 48 ++ page daily paper. This means Coffee News receives six to twelve times the scrutiny.
- Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all of the ads as well.
- Surveys have shown that each Coffee News is read five to seven times. Readers are encouraged, since it’s FREE, to either take it with them or return it to the stand for others to enjoy. Every week a new issue is delivered to the rack and old copies are recycled.
- Restaurants no longer need to buy reading materials for their patrons. They can now provide Coffee News as a no cost substitute for patrons who demand something to read while eating. Since patrons enjoy Coffee News, restaurants enjoy repeat business. Patrons can also visit our Online Restaurant Guide for menus, coupons and directions to their favorite restaurants that carry Coffee News!
Did you know that on average, we each see over 3,000 different commercial messages daily? Advertising is everywhere and businesses must be savvier than ever in how they present themselves and spend their ad dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV
advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow the advertiser to choose their mailing area, can be very expensive.
Enter Coffee News!
Your neighborhood business NEEDS neighborhood coverage, and there’s very little, if any, advertising
media that allows you to target your advertising dollars so precisely, so effectively and at so little cost.
"If you want your ad to get more views, put it in Coffee News!"
"Coffee News.... Providing effective, affordable advertising in your
community."
